It all began...
Yes, something like that. A love story always has to be told with a good onset, don't you think?
A far-off May 2018, we talk about a professional life little rewarding, made of disappointment and few stimuli (damn!).
Do You know Ilaria? If you don't know her, you should!
Ilaria is a source of "sensible stimuli". She could be quietly princess Leia and Master Yoda together.
"No, try No! Do, or not to do! There is No try "– this was the meaning of the words that she told me by looking at me with those bright green eyes of novelty and a half sneering smile, one morning in May while we were in the car. We decided to take some time to be together, we did not do it long - too - long, and we knew that morning was full of energy, of what makes you feel good, the one that rekindles the passions.
She says it in a rebellious tone, almost as a challenge, because she knows that it is the only way to arouse interest in me and to make me react to a stagnant situation.
And so in a couple of hours are born crazy ideas, those that do not make you sleep at night for the enthusiasm.
Do I make it? – I ask her
Yes, you do. It's your way; you always ran into it. Now wake up from this stupor and plan. – she tells me, knowing that the only thing we don't lack is courage.
Okay, we do.
The years spent talking about e-commerce, perfumes (my passion) and shoes (hers), brand with which to collaborate, the desire to live in a world of fashion without having any knowledge, that of chasing an ideal, a perfect feminine form, elegance, and the taste that mom and dad taught us, are transformed in a few months into something really concrete.
This time you don't just dream, you do.
The weeks go by, and the idea begins to take more and more form in our heads. We discuss everything; we do research, phone calls, we create contacts, we send dozens and dozens of emails, compile Excel files at night, share messages, images... We're not losing anything.
We bring the idea even in the family, and this thing pleases. "Go on," they tell us. And then the project grows, because now many more people believe in it and the energies duplicate as well as ideas.
The choices made are all heart, and then you breathe harmony.
We are in December, and the project does not have a name. Crazy, you say. Yes!
To give the name to something, to someone, is a complex undertaking. It's not immediate, and it's not something rational. Has it ever happened to you?
We sketch something, any name or idea will pass through our heads, but nothing convinces us.
Then, one mad afternoon, Ilaria shares a song with me, and she tells me to turn on the music at full volume. "Isn't it beautiful?"
Title "Agape" of Bear's Den.
We listen to the song, the words, the rhythm... It is a love song, a distress call, but also of hope, of trust.
"And if it were àgape ? I Find this word beautiful "I say to Ilaria. Immediately we see it written, the image in the head works, the concept and what we would like to convey is perceived.
And it's done.
àgape is THE form of love 'par excellence', the one that never goes out of fashion, the one that we hope to live at least once in our lives — the only time we're really allowed to try it.
àgape is life; it is all that rational is not. The choices made of the heart are the best, and you should never be ashamed to dare.
àgape is a red box, àgape is pure instinct, courage. Something unusually, harmonious and attractive.
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Muchas gracias. Como puedo iniciar sesion?