Parle Moi de Parfum is all about family. Benjamin Almairac grew up with stories about perfume that his father brought home from work. He dreamt of creating a venue right in the center of Paris where the public could discover the finest fragrances that Michel Almairac had always dreamed of creating and staging.

Together with Elisabeth, his mother, and Romain, his brother, he designed a space for witnessing the creation of perfume and discovering that combination of magic and technique, of disconcerting ease and maddening complexity, that Michel describes when talking about his work.